On Bandcamp Discover & audience building

I suspect a lot of musicians don’t value Bandcamp because they don’t see an audience growth angle. That they have to bring their audience to bandcamp and they just offer the storefront.

I think the singles-centric approach to streaming is why. We’re used to that now and it fundamentally DOES NOT work on Bandcamp. EPs, albums and merch do.

Their FAQ on their discovery features literally says so (source):

In other words: if you upload a single to Bandcamp it won’t show up on the Discover page.

Instead prep an album, EP, even a random collection of your songs and build a li’l release around that. You don’t even need to charge $ if you don’t want. That will yield a bit of community activity; doing so repeatedly will help build a lil audience. I’ve got a small one (268), but it’s something.

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